EFFECT OF NATIONAL IDENTITY ON MULTINATIONAL PROMOTIONAL STRATEGY IN EUROPE

被引：48

作者：

DUNN, SW ^{[1
]}

机构：

[1] UNIV ILLINOIS,COLL COMMUNITY,DEPT ADVERTISING,URBANA,IL 61801

来源：

关键词：

D O I：

10.2307/1251068

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：50 / 57

页数：8

共 26 条

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[7]

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