BRAND ADVERTISING COMPETITION AND INDUSTRY DEMAND

被引：16

作者：

LANCASTER, KM

机构：

来源：

关键词：

D O I：

10.1080/00913367.1984.10672913

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：19 / 30

页数：12

共 31 条

[11]

Comanor W.S., 1974, ADVERTISING MARKET P

[12]

GRABOWSKI HG, 1971, ANTITRUST B, V16, P257

[13]

Lambin J. J., 1976, ADVERTISING COMPETIT

[14]

LANCASTER KM, 1983, J ADVERTISING, V12, P4

[15]

Lee T., 1982, INTRO THEORY PRACTIC

[16]

METWALLY MM, 1978, OXFORD B ECON STAT, V40, P153

MORIARTY, M .

[18]

ORNSTEIN S, 1977, IND CONCENTRATION AD

[19]

PATTI CH, 1981, J ADVERTISING RES, V21, P23

[20]

PERMUT SE, 1977, J ADVERTISING RES, V17, P75