THE INFLUENCE OF PRINT ADVERTISEMENT ORGANIZATION ON AFFECT TOWARD A BRAND NAME

被引：79

作者：

JANISZEWSKI, C

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1990年 / 17卷 / 01期

关键词：

D O I：

10.1086/208536

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：53 / 65

页数：13

共 37 条

[1] THE FORMATION OF AFFECTIVE JUDGMENTS - THE COGNITIVE-AFFECTIVE MODEL VERSUS THE INDEPENDENCE HYPOTHESIS [J].

ANAND, P ;

HOLBROOK, MB ;

STEPHENS, D .

JOURNAL OF CONSUMER RESEARCH, 1988, 15 (03) :386-391

[2]

BARGH JA, 1989, UNINTENDED THOUGHT C, P1

[3]

Beaumont J. G., 1982, DIVIDED VISUAL FIELD

[4]

Berlyne D. E., 1971, AESTHETICS PSYCHOBIO

[5] PREFERENCE, FAMILIARITY, AND RECOGNITION AFTER REPEATED BRIEF EXPOSURES TO RANDOM GEOMETRIC SHAPES [J].

BONANNO, GA ;

STILLINGS, NA .

AMERICAN JOURNAL OF PSYCHOLOGY, 1986, 99 (03) :403-415

[6] THE GENERALIZABILITY OF SUBLIMINAL MERE EXPOSURE EFFECTS - INFLUENCE OF STIMULI PERCEIVED WITHOUT AWARENESS ON SOCIAL-BEHAVIOR [J].

BORNSTEIN, RF ;

LEONE, DR ;

GALLEY, DJ .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1987, 53 (06) :1070-1079

[7] EXPOSURE AND AFFECT - OVERVIEW AND META-ANALYSIS OF RESEARCH, 1968-1987 [J].

BORNSTEIN, RF .

PSYCHOLOGICAL BULLETIN, 1989, 106 (02) :265-289

[8]

BORNSTEIN RF, 1989, J MIND BEHAV, V10, P231

[9]

Curtis H., 1968, BIOLOGY

[10] LEFT AND WRONG IN ADVERTS - NEUROPSYCHOLOGICAL CORRELATES OF AESTHETIC PREFERENCE [J].

ELLIS, AW ;

MILLER, D .

BRITISH JOURNAL OF PSYCHOLOGY, 1981, 72 (MAY) :225-229

← 1 2 3 4 →