THE INFLUENCE OF PRINT ADVERTISEMENT ORGANIZATION ON AFFECT TOWARD A BRAND NAME

被引：79

作者：

JANISZEWSKI, C

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1990年 / 17卷 / 01期

关键词：

D O I：

10.1086/208536

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：53 / 65

页数：13

共 37 条

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