THE EFFECTS OF SERIAL-CORRELATION AND DATA AGGREGATION ON ADVERTISING MEASUREMENT

被引:19
作者
WEISS, DL
WEINBERG, CB
WINDAL, PM
机构
关键词
D O I
10.2307/3151830
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:268 / 279
页数:12
相关论文
共 15 条
[1]  
BASS FM, 1983, MANAGEMENT SCI JAN, P1
[2]  
BASS FM, 1980, MAR P SPEC TOP ORSA
[3]   ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J].
CLARKE, DG .
JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) :345-357
[4]   ANALYSIS OF COMPETITIVE MARKET BEHAVIOR [J].
HOUSTON, FS ;
WEISS, DL .
JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) :151-155
[5]  
HOUSTON FS, 1975, DECISION SCI JUL, P471
[6]  
HOUSTON FS, 1977, CONT MARKETING THOUG, P122
[7]  
KMENTA J, 1971, ELEMENTS ECONOMETRIC
[8]  
KUEHN AA, 1961, MATHEMATICAL MODELS, P315
[9]  
MORIGUCHI C, 1970, INT EC REV OCT, P427
[10]  
MUNDLAK Y, 1961, INT EC REV MAY, P154