THE EFFECTS OF SERIAL-CORRELATION AND DATA AGGREGATION ON ADVERTISING MEASUREMENT

被引：19

作者：

WEISS, DL

WEINBERG, CB

WINDAL, PM

机构：

来源：

关键词：

D O I：

10.2307/3151830

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：268 / 279

页数：12

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