MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE

被引：29

作者：

COOK, VJ

机构：

来源：

关键词：

D O I：

10.2307/1251494

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：68 / 75

页数：8

共 14 条

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[3]

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FERGUSON, JM .

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Henderson B.D., 1979, HENDERSON CORPORATE

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Kotler P., 1980, MARKETING MANAGEMENT

[8]

KOTLER P, 1981, J BUSINESS STRATEGY, V3, P30

[9]

*NAT AUT DEAL ASS, 1981, 1981 NAD DAT

[10]

STAR SH, 1977, PROBLEMS MARKETING