APPEALS USED IN ADVERTISEMENTS FOR PSYCHOTROPIC-DRUGS - EXPLORATORY-STUDY

被引：4

作者：

SMITH, MC ^{[1
]}

机构：

[1] UNIV MISSISSIPPI,SCH PHARM,DEPT HLTH CARE ADM,UNIVERSITY,MS 38677

来源：

关键词：

D O I：

10.2105/AJPH.67.2.171

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

引用

页码：171 / 173

页数：3

共 8 条

[1] DICHTER E, 1966, WHAT MOTIVATES DOCTO
[2] QUALITY OF DRUG ADVERTISEMENTS IN 2 FINNISH MEDICAL JOURNALS - COMPARISON BETWEEN PSYCHOTROPIC AND OTHER DRUG ADVERTISEMENTS
HEMMINKI, E
[J]. SOCIAL SCIENCE & MEDICINE, 1973, 7 (01) : 51 - 59
[3] MEDIA IMAGES AND MEDICAL IMAGES
MANT, A
DARROCH, DB
[J]. SOCIAL SCIENCE & MEDICINE, 1975, 9 (11-1) : 613 - 618
[4] SEX-DIFFERENCES IN CONTENT AND STYLE OF MEDICAL ADVERTISEMENTS
PRATHER, J
FIDELL, LS
[J]. SOCIAL SCIENCE & MEDICINE, 1975, 9 (01) : 23 - 26
[5] SILVERMAN MM, 1974, PROFITS POLITICS, P54
[6] STIMSON GV, 1970, J COMMUNICATION, V25, P153
[7] VISCONTI JA, 1973, HOSPITAL PHARMACY, V3, P51
[8] 1974, J DRUG ISSUES, V4, P310