QUALITY OF DRUG ADVERTISEMENTS IN 2 FINNISH MEDICAL JOURNALS - COMPARISON BETWEEN PSYCHOTROPIC AND OTHER DRUG ADVERTISEMENTS

被引：24

作者：

HEMMINKI, E ^{[1
]}

机构：

[1] UNIV HELSINKI,DEPT PUBL HLTH SCI,HELSINKI,FINLAND

来源：

关键词：

D O I：

10.1016/0037-7856(73)90135-2

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

引用

页码：51 / 59

页数：9

共 16 条

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BAUER, RA
WORTZEL, LH
[J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) : 40 - 47
[2] CLUFF LE, 1967, HOSP PRACT, V2, P100
[3] COOPER MH, 1966, PRICES PROFITS PHARM
[4] COX DF, 1964, CLUES ADVERTISING ST, P365
[5] HEINONEN OP, 1962, REMEDIA FENNICA
[6] HEINONEN OP, 1971, REMEDIA FENNICA
[7] HEINONEN OP, 1965, REMEDIA FENNICA
[8] JOYCE CRB, 1968, BRIT J PREV SOC MED, V21, P170
[9] *SCOTL MIN HEALTH, 1967, PHARM IND NAT HEALTH, P63
[10] SEIDENBERG R, 1971, MENT HYG, V55, P21