SOURCE CREDIBILITY AS A FUNCTION OF COMMUNICATOR PHYSICAL ATTRACTIVENESS

被引：127

作者：

PATZER, GL

机构：

来源：

JOURNAL OF BUSINESS RESEARCH | 1983年 / 11卷 / 02期

关键词：

D O I：

10.1016/0148-2963(83)90030-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：229 / 241

页数：13

共 21 条

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