MEASURES USED TO EVALUATE INDUSTRIAL MARKETING ACTIVITIES

被引：5

作者：

JACKSON, DW

OSTROM, LL

EVANS, KR

机构：

来源：

关键词：

D O I：

10.1016/0019-8501(82)90016-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：269 / 274

页数：6

共 17 条

[1]

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[2]

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[3]

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[4]

BURSK EC, 1966, HARVARD BUS REV, V44, P91

[5]

COX WE, 1979, IND MARKETING RES

[6]

CRISP RD, 1961, SALES PLANNING CONTR

[7] MARKETING COST-ANALYSIS - MODULARIZED CONTRIBUTION APPROACH [J].

DUNNE, PM ;

WOLK, HI .

[8]

Hutt M. D., 1981, IND MARKETING MANAGE, V1 st

[9]

JACKSON DW, 1980, MSU BUS TOP-MICH ST, V28, P39

[10]

JACKSON DW, 1977, MARKETING PROFITABIL