IDENTIFYING BUYERS OF A MAJOR AUTOMOTIVE INNOVATION

被引：30

作者：

FELDMAN, LP

ARMSTRON.GM

机构：

[1] UNIV ILLINOIS, COLL BUSINESS ADM, CHICAGO CIRCLE, CHICAGO, IL 60680 USA

[2] UNIV N CAROLINA, GRAD SCH BUSINESS ADM, CHAPEL HILL, NC USA

来源：

关键词：

D O I：

10.2307/1250802

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：47 / 53

页数：7

共 13 条

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[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 244 - 247
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