DEGREES OF PRODUCT NEWNESS AND EARLY TRIAL

被引：19

作者：

DONNELLY, JH ^{[1
]}

ETZEL, MJ ^{[1
]}

机构：

[1] UNIV KENTUCKY,DEPT BUSINESS ADM,KNOXVILLE,TN 37916

来源：

关键词：

D O I：

10.2307/3149697

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：295 / 300

页数：6

共 21 条

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[6] SOCIAL CHARACTER AND ACCEPTANCE OF NEW PRODUCTS
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[7] FRANK RE, 1964, WIN P C AM MARK ASS, P312
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