共 21 条
- [11] KOGAN N, 1964, RISK TAKING
- [12] OSTLUND LE, 1969, FAL P C AM MARK ASS, P259
- [13] PETTIGREW T, 1956, J PERS, V26, P532
- [15] ROBERTSON TS, 1968, PERSPECTIVES CONSUME
- [16] Rogers EM., 2003, DIFFUSION INNOVATION, V5
- [17] ROGERS EM, 1968, APPLICATIONS SCIENCE
- [18] SCOTT WA, 1962, INTRO PSYCHOLOGICAL
- [19] MEDIA EXPOSURE PATTERNS OF CONSUMER INNOVATORS [J]. JOURNAL OF MARKETING, 1972, 36 (01) : 43 - 49
- [20] WHITE I, 1966, KNOWING CONSUMER