DEGREES OF PRODUCT NEWNESS AND EARLY TRIAL

[11] KOGAN N, 1964, RISK TAKING

[12] OSTLUND LE, 1969, FAL P C AM MARK ASS, P259

[13] PETTIGREW T, 1956, J PERS, V26, P532

[14] EXPLORATION OF PERCEIVED RISK AND WILLINGNESS TO TRY NEW PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 368 - 372

[15] ROBERTSON TS, 1968, PERSPECTIVES CONSUME

[16] Rogers EM., 2003, DIFFUSION INNOVATION, V5

[17] ROGERS EM, 1968, APPLICATIONS SCIENCE

[18] SCOTT WA, 1962, INTRO PSYCHOLOGICAL

[19] MEDIA EXPOSURE PATTERNS OF CONSUMER INNOVATORS [J]. JOURNAL OF MARKETING, 1972, 36 (01) : 43 - 49

[20] WHITE I, 1966, KNOWING CONSUMER

[11] KOGAN N, 1964, RISK TAKING

[12] OSTLUND LE, 1969, FAL P C AM MARK ASS, P259

[13] PETTIGREW T, 1956, J PERS, V26, P532

[14] EXPLORATION OF PERCEIVED RISK AND WILLINGNESS TO TRY NEW PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 368 - 372

[15] ROBERTSON TS, 1968, PERSPECTIVES CONSUME

[16] Rogers EM., 2003, DIFFUSION INNOVATION, V5

[17] ROGERS EM, 1968, APPLICATIONS SCIENCE

[18] SCOTT WA, 1962, INTRO PSYCHOLOGICAL

[19] MEDIA EXPOSURE PATTERNS OF CONSUMER INNOVATORS [J]. JOURNAL OF MARKETING, 1972, 36 (01) : 43 - 49

[20] WHITE I, 1966, KNOWING CONSUMER