MEDIA EXPOSURE PATTERNS OF CONSUMER INNOVATORS

被引：18

作者：

SUMMERS, JO ^{[1
]}

机构：

[1] INDIANA UNIV,GRAD SCH BUSINESS,BLOOMINGTON,IN 47401

来源：

关键词：

D O I：

10.2307/1250867

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：43 / 49

页数：7

共 15 条

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KEGERREIS, RJ
BLACKWELL, RD
[J]. JOURNAL OF MARKETING, 1969, 33 (03) : 15 - 19
[3] ENGEL JF, 1969, J ADVERTISING RES, V9, P3
[4] Gross N, 1952, RURAL SOCIOL, V17, P321
[5] Gross N, 1949, RURAL SOCIOL, V14, P148
[6] KING CW, 1967, CHANGING MARKETING S
[7] KING CW, 1965, 121 NEW PROD AD RES
[8] KING CW, 1965, COMMUNICATING INNOVA
[9] LAZER W, 1966, J ADVERTISING RES, V6, P2
[10] PERSONALITY CORRELATES OF OPINION LEADERSHIP AND INNOVATIVE BUYING BEHAVIOR
ROBERTSON, TS
MYERS, JH
[J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 164 - 168