MEDIA EXPOSURE PATTERNS OF CONSUMER INNOVATORS

[11] ROBERTSON TS, 1967, CHANGING MARKETING S

[12] THE IMPORTANCE OF PERSONAL INFLUENCE IN THE ADOPTION OF TECHNOLOGICAL CHANGES [J]. SOCIAL FORCES, 1958, 36 (04) : 329 - 335

[13] Rogers EM., 2003, DIFFUSION INNOVATION, V5

[14] WILKENING EA, 1962, RURAL SOCIOL, V27, P116

[15] Wilkening EA, 1952, RURAL SOCIOL, V17, P272

[11] ROBERTSON TS, 1967, CHANGING MARKETING S

[12] THE IMPORTANCE OF PERSONAL INFLUENCE IN THE ADOPTION OF TECHNOLOGICAL CHANGES [J]. SOCIAL FORCES, 1958, 36 (04) : 329 - 335

[13] Rogers EM., 2003, DIFFUSION INNOVATION, V5

[14] WILKENING EA, 1962, RURAL SOCIOL, V27, P116

[15] Wilkening EA, 1952, RURAL SOCIOL, V17, P272