MEASURING MISCOMPREHENSION FOR TELEVISED COMMUNICATIONS USING TRUE-FALSE QUESTIONS

被引:20
作者
SCHMITTLEIN, DC [1 ]
MORRISON, DG [1 ]
机构
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027
关键词
D O I
10.1086/208955
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:147 / 156
页数:10
相关论文
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