MEASURING THE INVOLVEMENT CONSTRUCT

[1] Belk R. W., 1978, ADV CONSUM RES, V6, P313

[2] BELK RW, 1981, ADV CONSUM RES, V9, P408

[3] BETTMAN JR, 1979, INFORMATION PROCESSI

[4] A THEORETICAL-MODEL FOR THE STUDY OF PRODUCT IMPORTANCE PERCEPTIONS [J]. JOURNAL OF MARKETING, 1983, 47 (03) : 69 - 81

[5] PRODUCT INVOLVEMENT AND PERTINENT ADVERTISING APPEALS [J]. JOURNALISM QUARTERLY, 1974, 51 (04): : 613 - &

[6] COHEN JB, 1983, ADV CONSUM RES, V10, P325

[7] DISSONANCE MODEL IN POST-DECISION PRODUCT EVALUATION [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 315 - 321

[8] COMREY AL, 1973, FIRST COURSE FACTOR

[9] Engel J., 1982, CONSUMER BEHAV, V4th

[10] ENGEL JF, 1978, CONSUMER BEHAVIOR

[1] Belk R. W., 1978, ADV CONSUM RES, V6, P313

[2] BELK RW, 1981, ADV CONSUM RES, V9, P408

[3] BETTMAN JR, 1979, INFORMATION PROCESSI

[4] A THEORETICAL-MODEL FOR THE STUDY OF PRODUCT IMPORTANCE PERCEPTIONS [J]. JOURNAL OF MARKETING, 1983, 47 (03) : 69 - 81

[5] PRODUCT INVOLVEMENT AND PERTINENT ADVERTISING APPEALS [J]. JOURNALISM QUARTERLY, 1974, 51 (04): : 613 - &

[6] COHEN JB, 1983, ADV CONSUM RES, V10, P325

[7] DISSONANCE MODEL IN POST-DECISION PRODUCT EVALUATION [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 315 - 321

[8] COMREY AL, 1973, FIRST COURSE FACTOR

[9] Engel J., 1982, CONSUMER BEHAV, V4th

[10] ENGEL JF, 1978, CONSUMER BEHAVIOR