THE FORTUNE CORPORATE REPUTATION INDEX - REPUTATION FOR WHAT

被引：213

作者：

FRYXELL, GE

WANG, J

机构：

[1] CALIF STATE UNIV FRESNO, DEPT MANAGEMENT, FRESNO, CA 93740 USA

[2] UNIV TENNESSEE, KNOXVILLE, TN 37996 USA

来源：

JOURNAL OF MANAGEMENT | 1994年 / 20卷 / 01期

关键词：

D O I：

10.1177/014920639402000101

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines competing measurement models of the Fortune reputation data and argues that, for research purposes, its usefullness is limited to measuring the extent to which a firm is perceived as striving for financial goals. The generalizability of this conclusion is evaluated and past research studies purporting to have measured other constructs (e.g., social responsibility, quality, stakeholder orientation) are revisited.

引用

页码：1 / 14

页数：14

共 24 条

[1] AN EMPIRICAL-EXAMINATION OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL-RESPONSIBILITY AND PROFITABILITY [J].