MUSIC, MOOD, AND MARKETING

被引:334
作者
BRUNER, GC
机构
关键词
D O I
10.1177/002224299005400408
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:94 / 104
页数:11
相关论文
共 92 条
[1]   WARMTH IN ADVERTISING - MEASUREMENT, IMPACT, AND SEQUENCE EFFECTS [J].
AAKER, DA ;
STAYMAN, DM ;
HAGERTY, MR .
JOURNAL OF CONSUMER RESEARCH, 1986, 12 (04) :365-381
[2]   A CLOSER LOOK AT CLASSICAL-CONDITIONING [J].
ALLEN, CT ;
MADDEN, TJ .
JOURNAL OF CONSUMER RESEARCH, 1985, 12 (03) :301-315
[3]  
ALPERT JI, 1989, ADV CONSUM RES, V16, P485
[4]  
ALPERT JI, 1986, 8586 U TEX WORK PAP, P5
[5]  
ANAND P, 1986, ADV CONSUM RES, V13, P655
[6]  
[Anonymous], 1960, CONFLICT AROUSAL CUR, DOI DOI 10.1037/11164-000
[7]  
Apel W., 1969, HARVARD DICT MUSIC, V2nd
[8]  
Batra R., 1986, ROLE AFFECT CONSUMER, P53
[9]  
Berlyne D. E., 1971, AESTHETICS PSYCHOBIO
[10]  
BUDD M, 1985, MUSIC EMOTIONS