ENVIRONMENTAL INFORMATION SYSTEMS FOR STRATEGIC MARKETING PLANNING

被引：22

作者：

KING, WR

CLELAND, DI

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA 15213

[2] UNIV PITTSBURGH,SCH ENGN,PITTSBURGH,PA

来源：

关键词：

D O I：

10.2307/1250389

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：35 / 40

页数：6

共 7 条

[1]

CLELAND DI, 1972, MANAGEMENT SYSTEMS A, pCH7

[2] MARKETING INTELLIGENCE FOR TOP MANAGEMENT [J].

KELLEY, WT .

KING, WR ;

CLELAND, DI .

[4]

KING WR, 1967, J INDUSTRIAL ENGINEE, V18, P17

[5] DESIGN FOR FIRMS MARKETING NERVE CENTER [J].

KOTLER, P .

[6]

1966, BUSINESS MANAGEM JAN, P32

[7]

[No title captured]