A CLUSTERWISE REGRESSION METHOD FOR SIMULTANEOUS FUZZY MARKET STRUCTURING AND BENEFIT SEGMENTATION

被引：68

作者：

WEDEL, M ^{[1
]}

STEENKAMP, JBEM ^{[1
]}

机构：

[1] WAGENINGEN UNIV,MKT RES,WAGENINGEN,NETHERLANDS

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 04期

关键词：

D O I：

10.2307/3172779

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：385 / 396

页数：12

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