ASSESSING THE IMPACT OF RETAIL PRICE PROMOTIONS ON PRODUCT SUBSTITUTION, COMPLEMENTARY PURCHASE, AND INTERSTORE SALES DISPLACEMENT

被引：161

作者：

WALTERS, RG

机构：

来源：

关键词：

D O I：

10.2307/1252234

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：17 / 28

页数：12

共 21 条

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[4]

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[6]

Davidson W., 1988, RETAIL MANAGEMENT

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DAY, GS ;

SHOCKER, AD ;

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DODSON, JA ;

TYBOUT, AM ;

STERNTHAL, B .

[9]

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[10]

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