EFFECTS OF MERCHANDISING AND TEMPORARY PROMOTIONAL ACTIVITIES ON SALES OF FRESH FRUITS AND VEGETABLES IN SUPERMARKETS

被引：91

作者：

CURHAN, RC ^{[1
]}

机构：

[1] BOSTON UNIV,BOSTON,MA 02215

来源：

关键词：

D O I：

10.2307/3151144

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：286 / 294

页数：9

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[5] GREEN PE, 1970, RESEARCH MARKETING D
[6] FRACTIONAL FACTORIAL EXPERIMENTAL DESIGNS IN MARKETING RESEARCH
HOLLAND, CW
CRAVENS, DW
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