A FRAMEWORK FOR PROMOTING COOPERATION

被引:83
作者
WIENER, JL [1 ]
DOESCHER, TA [1 ]
机构
[1] OKLAHOMA STATE UNIV, ECON, STILLWATER, OK 74078 USA
关键词
D O I
10.2307/1252236
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:38 / 47
页数:10
相关论文
共 29 条
[1]  
ALLEN CT, 1982, J MARKETING PUBLIC P, V1, P43
[2]  
Andreasen A.R., 1987, STRATEGIC MARKETING
[3]   PROBLEMS AND CHALLENGES IN SOCIAL MARKETING [J].
BLOOM, PN ;
NOVELLI, WD .
JOURNAL OF MARKETING, 1981, 45 (02) :79-88
[4]   CHOICE BEHAVIOR IN SOCIAL DILEMMAS - EFFECTS OF SOCIAL IDENTITY, GROUP-SIZE, AND DECISION FRAMING [J].
BREWER, MB ;
KRAMER, RM .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1986, 50 (03) :543-549
[5]  
Buchanan J. M., 1962, CALCULUS CONSENT
[6]  
BURNS A, 1982, J MARKETING PUBLIC P, V1, P43
[7]   CONSUMER-BEHAVIOR AND PSYCHOLOGICAL REACTANCE [J].
CLEE, MA ;
WICKLUND, RA .
JOURNAL OF CONSUMER RESEARCH, 1980, 6 (04) :389-405
[8]   SOCIAL DILEMMAS [J].
DAWES, RM .
ANNUAL REVIEW OF PSYCHOLOGY, 1980, 31 :169-193
[9]  
EDNEY JJ, 1980, AM PSYCHOL, V35, P131
[10]  
FINE SH, 1990, SOCIAL MARKETING