REMOVING THE FINANCIAL PERFORMANCE HALO FROM FORTUNES MOST ADMIRED COMPANIES

被引：42

作者：

BROWN, B

PERRY, S

机构：

来源：

ACADEMY OF MANAGEMENT JOURNAL | 1994年 / 37卷 / 05期

关键词：

D O I：

10.2307/256676

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Fortune's annual ratings of America's largest corporations are shown to be heavily influenced by previous financial results, thus creating a halo that must be removed before these qualitative reputational measures can be used appropriately in other research. This article presents a method for removing that performance halo and demonstrates the method's validity.

引用

页码：1347 / 1359

页数：13

共 19 条

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[2]

BALLEN K, 1992, FORTUNE, V125, P40

[3]

BECKWITH N, 1975, J MARKETING RES, V10, P262

[4] MEASURING STRATEGIC PERFORMANCE [J].