A META-ANALYSIS OF EFFECT SIZES IN CONSUMER-BEHAVIOR EXPERIMENTS

[1] Ajzen I, 1980, UNDERSTANDING ATTITU

[2] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[3] COHEN JV, 1977, STATISTICAL POWER AN

[4] Cook T.D., 1979, QUASI EXPT DESIGN AN

[5] ON THE SIGNIFICANCE OF EFFECTS AND THE EFFECTS OF SIGNIFICANCE [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1981, 41 (05) : 1013 - 1018

[6] COMPUTATIONAL PROCEDURES FOR ESTIMATING MAGNITUDE OF EFFECT FOR SOME ANALYSIS OF VARIANCE DESIGNS [J]. PSYCHOLOGICAL BULLETIN, 1973, 79 (06) : 391 - 395

[7] UTILITY OF WITHIN-SUBJECTS VARIABLES - ESTIMATES OF STRENGTH [J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1978, 38 (02) : 351 - 360

[8] Glass G.V., 1981, META ANAL SOCIAL RES

[9] GOLD D, 1969, AM SOCIOL, V4, P42

[10] ANALYSIS OF INTERACTIONS IN MARKETING RESEARCH DATA [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 410 - 420

[1] Ajzen I, 1980, UNDERSTANDING ATTITU

[2] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[3] COHEN JV, 1977, STATISTICAL POWER AN

[4] Cook T.D., 1979, QUASI EXPT DESIGN AN

[5] ON THE SIGNIFICANCE OF EFFECTS AND THE EFFECTS OF SIGNIFICANCE [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1981, 41 (05) : 1013 - 1018

[6] COMPUTATIONAL PROCEDURES FOR ESTIMATING MAGNITUDE OF EFFECT FOR SOME ANALYSIS OF VARIANCE DESIGNS [J]. PSYCHOLOGICAL BULLETIN, 1973, 79 (06) : 391 - 395

[7] UTILITY OF WITHIN-SUBJECTS VARIABLES - ESTIMATES OF STRENGTH [J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1978, 38 (02) : 351 - 360

[8] Glass G.V., 1981, META ANAL SOCIAL RES

[9] GOLD D, 1969, AM SOCIOL, V4, P42

[10] ANALYSIS OF INTERACTIONS IN MARKETING RESEARCH DATA [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 410 - 420