CROSSOVER EFFECTS IN THE THEORY OF REASONED ACTION - A MODERATING INFLUENCE ATTEMPT

被引：250

作者：

OLIVER, RL ^{[1
]}

BEARDEN, WO ^{[1
]}

机构：

[1] UNIV S CAROLINA, COLL BUSINESS ADM, COLUMBIA, SC 29208 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1985年 / 12卷 / 03期

关键词：

D O I：

10.1086/208519

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：324 / 340

页数：17

共 60 条

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