CROSSOVER EFFECTS IN THE THEORY OF REASONED ACTION - A MODERATING INFLUENCE ATTEMPT

被引:250
作者
OLIVER, RL [1 ]
BEARDEN, WO [1 ]
机构
[1] UNIV S CAROLINA, COLL BUSINESS ADM, COLUMBIA, SC 29208 USA
关键词
D O I
10.1086/208519
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:324 / 340
页数:17
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