EVALUATION OF EXPECTANCY VALUE MODEL OF ATTITUDE MEASUREMENT FOR PHYSICIAN PRESCRIBING BEHAVIOR

被引：58

作者：

HARRELL, GD

BENNETT, PD

机构：

[1] MICHIGAN STATE UNIV,E LANSING,MI 48823

[2] PENN STATE UNIV,DEPT MKT,UNIVERSITY PK,PA

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 03期

关键词：

D O I：

10.2307/3151142

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：269 / 278

页数：10

共 28 条

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[2]

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[5]

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[7] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH [J].

COHEN, JB ;

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AHTOLA, OT .

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[8]

COHEN JB, 1971, EXPECTANCY X VALUE A

[9] THE DIFFUSION OF AN INNOVATION AMONG PHYSICIANS [J].

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MENZEL, H .

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[10]

DULANY DE, 1967, VERBAL BEHAVIOR SR B

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