INTERPRETATION OF ISSUES AND VOTER DECISION-MAKING STRATEGIES - A NEW PERSPECTIVE ON ISSUE-ORIENTED ELECTION COVERAGE

被引:11
作者
DOMKE, D
SHAH, DV
机构
[1] School of Journalism and Mass Communication, University of Minnesota
关键词
D O I
10.1177/107769909507200105
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study investigated the relationship between ethical and societal interpretations of issues and voters' decision-making strategies within systematically varied electoral issue environments. Analysis across two issue milieus using two measures of the decision-making process found that individuals who ascribed an ethical interpretation to issues were more likely to use a noncompensatory strategy, which focuses on one or two key issues in the decision-making process, than individuals who ascribed a societal interpretation to issues. This relationship held when the number of issues considered important and the importance placed on ''social-moral'' issues each were controlled.
引用
收藏
页码:45 / 71
页数:27
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