MONETARY INCENTIVES VERSUS PROMISED CONTRIBUTION TO CHARITY - NEW EVIDENCE ON MAIL SURVEY RESPONSE

被引：69

作者：

FURSE, DH

STEWART, DW

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 03期

关键词：

D O I：

10.2307/3151572

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：375 / 380

页数：6

共 22 条

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