THE RELATIVE IMPORTANCE OF VARIOUS PROMOTIONAL ELEMENTS IN DIFFERENT INDUSTRIAL PURCHASE SITUATIONS

被引：19

作者：

JACKSON, DW

KEITH, JE

BURDICK, RK

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,MKT,BLACKSBURG,VA 24061

[2] ARIZONA STATE UNIV,STAT,TEMPE,AZ 85287

来源：

JOURNAL OF ADVERTISING | 1987年 / 16卷 / 04期

关键词：

D O I：

10.1080/00913367.1987.10673092

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：25 / 33

页数：9

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