RELIABILITY AND VALIDITY OF CONJOINT-ANALYSIS AND SELF-EXPLICATED WEIGHTS - A COMPARISON

被引：61

作者：

LEIGH, TW ^{[1
]}

MACKAY, DB ^{[1
]}

SUMMERS, JO ^{[1
]}

机构：

[1] INDIANA UNIV,BLOOMINGTON,IN 47401

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 04期

关键词：

D O I：

10.2307/3151471

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：456 / 462

页数：7

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