CULTURAL-DIFFERENCES AND ADVERTISING EXPRESSION - A COMPARATIVE CONTENT-ANALYSIS OF JAPANESE AND UNITED-STATES MAGAZINE ADVERTISING

被引:133
作者
HONG, JW
MUDERRISOGLU, A
ZINKHAN, GM
机构
关键词
D O I
10.1080/00913367.1987.10673061
中图分类号
F [经济];
学科分类号
02 ;
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页码:55 / &
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