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EFFECT ON RETURN RATE OF MESSAGES EXPLAINING MONETARY INCENTIVES IN MAIL QUESTIONNAIRE STUDIES
被引:14
作者
:
ROBIN, DP
论文数:
0
引用数:
0
h-index:
0
机构:
MISSISSIPPI STATE UNIV,STATE COLLEGE,MS 39762
MISSISSIPPI STATE UNIV,STATE COLLEGE,MS 39762
ROBIN, DP
[
1
]
WALTERS, CG
论文数:
0
引用数:
0
h-index:
0
机构:
MISSISSIPPI STATE UNIV,STATE COLLEGE,MS 39762
MISSISSIPPI STATE UNIV,STATE COLLEGE,MS 39762
WALTERS, CG
[
1
]
机构
:
[1]
MISSISSIPPI STATE UNIV,STATE COLLEGE,MS 39762
来源
:
JOURNAL OF BUSINESS COMMUNICATION
|
1976年
/ 13卷
/ 03期
关键词
:
D O I
:
10.1177/002194367601300305
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:49 / 54
页数:6
相关论文
共 6 条
[1]
BEVIS JC, 1948, PUBLIC OPINION Q FAL, P492
[2]
KEPHART WM, 1958, PUBLIC OPINION QUART, P123
[3]
KIMBALL AE, 1961, J MARKETING OCT
[4]
ROBIN DP, 1973, J BUSINESS COMMU FAL, P38
[5]
WATSON JJ, 1965, J ADVERTISING RES, V5, P48
[6]
MONETARY INDUCEMENTS AND MAIL QUESTIONNAIRE RESPONSE
WOTRUBA, TR
论文数:
0
引用数:
0
h-index:
0
机构:
SAN DIEGO STATE COLL,SAN DIEGO,CA
SAN DIEGO STATE COLL,SAN DIEGO,CA
WOTRUBA, TR
[J].
JOURNAL OF MARKETING RESEARCH,
1966,
3
(04)
: 398
-
400
←
1
→
共 6 条
[1]
BEVIS JC, 1948, PUBLIC OPINION Q FAL, P492
[2]
KEPHART WM, 1958, PUBLIC OPINION QUART, P123
[3]
KIMBALL AE, 1961, J MARKETING OCT
[4]
ROBIN DP, 1973, J BUSINESS COMMU FAL, P38
[5]
WATSON JJ, 1965, J ADVERTISING RES, V5, P48
[6]
MONETARY INDUCEMENTS AND MAIL QUESTIONNAIRE RESPONSE
WOTRUBA, TR
论文数:
0
引用数:
0
h-index:
0
机构:
SAN DIEGO STATE COLL,SAN DIEGO,CA
SAN DIEGO STATE COLL,SAN DIEGO,CA
WOTRUBA, TR
[J].
JOURNAL OF MARKETING RESEARCH,
1966,
3
(04)
: 398
-
400
←
1
→