A PROCEDURE FOR MEASURING AND ESTIMATING CONSUMER PREFERENCES UNDER UNCERTAINTY

被引:21
作者
CURRIM, IS
SARIN, RK
机构
关键词
D O I
10.2307/3151828
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:249 / 256
页数:8
相关论文
共 32 条
[11]   RELATIVE RISK-AVERSION [J].
DYER, JS ;
SARIN, RK .
MANAGEMENT SCIENCE, 1982, 28 (08) :875-886
[12]   MEASURABLE MULTIATTRIBUTE VALUE FUNCTIONS [J].
DYER, JS ;
SARIN, RK .
OPERATIONS RESEARCH, 1979, 27 (04) :810-822
[13]  
Edwards W., 1977, CONFLICTING OBJECTIV
[14]  
ELIASHBERG J, 1981, MEASUREMENT ERROR TH
[15]  
ELIASHBERG J, 1980, MANAGEMENT SCI, V25, P60
[16]  
FARQUHAR PH, 1977, STUDIES MANAGEMENT S, V6, P59
[17]   CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J].
GREEN, PE ;
SRINIVASAN, V .
JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) :103-123
[18]   DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J].
GREEN, PE .
JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) :61-68
[19]   ASSESSMENT OF ATTRIBUTE IMPORTANCES AND CONSUMER UTILITY FUNCTIONS - VONNEUMANN-MORGENSTERN-THEORY APPLIED TO CONSUMER-BEHAVIOR [J].
HAUSER, JR ;
URBAN, GL .
JOURNAL OF CONSUMER RESEARCH, 1979, 5 (04) :251-262
[20]  
HERSHEY J, 1981, CP8115 INT I APPL SY