BANK SELECTION DECISIONS AND MARKET SEGMENTATION

[1] IDENTIFICATION OF DETERMINANT ATTRIBUTES - COMPARISON OF METHODS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 184 - 191

[2] MYTH OF MARKETING IN BANKING - ARE BANKERS PRACTICING WHAT THEY PREACH [J]. BUSINESS HORIZONS, 1967, 10 (01) : 71 - 78

[3] GEORGE WR, 1974, J MARKETING, V38, P69

[4] MCRAE DJ, 1970, MKCA FORTRAN 4 ITERA

[5] DETERMINANT BUYING ATTITUDES - MEANING AND MEASUREMENT [J]. JOURNAL OF MARKETING, 1968, 32 (04) : 13 - 20

[6] SULLIVAN WD, 1966, AM BANKER 0608, P16

[7] 1973, BUSINESS WEEK 0915, P129

[1] IDENTIFICATION OF DETERMINANT ATTRIBUTES - COMPARISON OF METHODS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 184 - 191

[2] MYTH OF MARKETING IN BANKING - ARE BANKERS PRACTICING WHAT THEY PREACH [J]. BUSINESS HORIZONS, 1967, 10 (01) : 71 - 78

[3] GEORGE WR, 1974, J MARKETING, V38, P69

[4] MCRAE DJ, 1970, MKCA FORTRAN 4 ITERA

[5] DETERMINANT BUYING ATTITUDES - MEANING AND MEASUREMENT [J]. JOURNAL OF MARKETING, 1968, 32 (04) : 13 - 20

[6] SULLIVAN WD, 1966, AM BANKER 0608, P16

[7] 1973, BUSINESS WEEK 0915, P129