EFFECTS OF SLOGANS AND HUMAN MODEL CHARACTERISTICS IN PRODUCT ADVERTISEMENTS

被引：13

作者：

KANUNGO, RN ^{[1
]}

JOHAR, JS ^{[1
]}

机构：

[1] MCGILL UNIV,FAC MANAGEMENT,BEHAV SCI MARKETING RES,MONTREAL H3A 1G5,QUEBEC,CANADA

来源：

CANADIAN JOURNAL OF BEHAVIOURAL SCIENCE-REVUE CANADIENNE DES SCIENCES DU COMPORTEMENT | 1975年 / 7卷 / 02期

关键词：

D O I：

10.1037/h0081901

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：127 / 138

页数：12

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[3]

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[4]

Hovland C.I., 1953, PSYCHOL STUDIES OPIN

[5] EFFECTS OF HUMAN MODELS ON PERCEIVED PRODUCT QUALITY [J].

KANUNGO, RN ;

PANG, S .

[6]

KANUNGO RN, 1966, J APPLIED PSYCHOLOGY, V53, P140

[7]

KELLEY HH, 1967, NEBRASKA S MOTIVATIO, P192

MISRA, S ;

JAIN, S .

[9]

NOBLE CE, 1961, PSYCHOL REP, V8, P487

[10] ATTRIBUTION THEORY AND ADVERTISER CREDIBILITY [J].

SETTLE, RB ;

GOLDEN, LL .