EFFECT OF FITTINGNESS, TYPE OF GOODS, AND TYPE OF SLOGAN ON BRAND AWARENESS

被引：6

作者：

MISRA, S

JAIN, S

机构：

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1971年 / 55卷 / 06期

关键词：

D O I：

10.1037/h0032046

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

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页码：580 / &

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