BRAND AWARENESS AS A FUNCTION OF ITS MEANINGFULNESS SEQUENTIAL POSITION AND PRODUCT UTILITY

被引：7

作者：

KANUNGO, RN

DUTTA, S

机构：

来源：

关键词：

D O I：

10.1037/h0023340

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：220 / &

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[6]

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[7]

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