ON THE EXTERNAL VALIDITY OF EXPERIMENTS IN CONSUMER RESEARCH

[1] IMPLICATIONS OF REPRESENTATIVENESS FOR GENERALIZABILITY OF FIELD AND LABORATORY RESEARCH FINDINGS [J]. AMERICAN PSYCHOLOGIST, 1980, 35 (05) : 463 - 464

[2] EXTERNAL VALIDITY IS MORE THAN SKIN DEEP - SOME ANSWERS TO CRITICISMS OF LABORATORY EXPERIMENTS [J]. AMERICAN PSYCHOLOGIST, 1982, 37 (03) : 245 - 257

[3] BRINBERG D, 1982, ADV CONSUMER RES, V9

[4] REPRESENTATIVE DESIGN AND PROBABILISTIC THEORY IN A FUNCTIONAL PSYCHOLOGY [J]. PSYCHOLOGICAL REVIEW, 1955, 62 (03) : 193 - 217

[5] DESIGNING RESEARCH FOR APPLICATION [J]. JOURNAL OF CONSUMER RESEARCH, 1981, 8 (02) : 197 - 207

[6] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105

[7] FACTORS RELEVANT TO THE VALIDITY OF EXPERIEMENTS IN SOCIAL SETTINGS [J]. PSYCHOLOGICAL BULLETIN, 1957, 54 (04) : 297 - 312

[8] CAMPBELL DT, 1966, EXPT QUASI EXPT DESI

[9] Cook T., 1979, QUASIEXPERIMENTAL DE

[10] BEYOND 2 DISCIPLINES OF SCIENTIFIC PSYCHOLOGY [J]. AMERICAN PSYCHOLOGIST, 1975, 30 (02) : 116 - 127

[1] IMPLICATIONS OF REPRESENTATIVENESS FOR GENERALIZABILITY OF FIELD AND LABORATORY RESEARCH FINDINGS [J]. AMERICAN PSYCHOLOGIST, 1980, 35 (05) : 463 - 464

[2] EXTERNAL VALIDITY IS MORE THAN SKIN DEEP - SOME ANSWERS TO CRITICISMS OF LABORATORY EXPERIMENTS [J]. AMERICAN PSYCHOLOGIST, 1982, 37 (03) : 245 - 257

[3] BRINBERG D, 1982, ADV CONSUMER RES, V9

[4] REPRESENTATIVE DESIGN AND PROBABILISTIC THEORY IN A FUNCTIONAL PSYCHOLOGY [J]. PSYCHOLOGICAL REVIEW, 1955, 62 (03) : 193 - 217

[5] DESIGNING RESEARCH FOR APPLICATION [J]. JOURNAL OF CONSUMER RESEARCH, 1981, 8 (02) : 197 - 207

[6] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105

[7] FACTORS RELEVANT TO THE VALIDITY OF EXPERIEMENTS IN SOCIAL SETTINGS [J]. PSYCHOLOGICAL BULLETIN, 1957, 54 (04) : 297 - 312

[8] CAMPBELL DT, 1966, EXPT QUASI EXPT DESI

[9] Cook T., 1979, QUASIEXPERIMENTAL DE

[10] BEYOND 2 DISCIPLINES OF SCIENTIFIC PSYCHOLOGY [J]. AMERICAN PSYCHOLOGIST, 1975, 30 (02) : 116 - 127