CONSTRUCTIVE CRITICISM AND PROGRAMMATIC RESEARCH - REPLY

被引：12

作者：

JACOBY, J

SPELLER, DE

BERNING, CAK

机构：

[1] PURDUE UNIV,LAFAYETTE,IN 47907

[2] PROCTOR & GAMBLE,CINCINNATI,OH 45200

来源：

JOURNAL OF CONSUMER RESEARCH | 1975年 / 2卷 / 02期

关键词：

D O I：

10.1086/208626

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：154 / 156

页数：3

共 18 条

[1]

ABRAMSON N, 1963, INFORMATION THEORY C

[2] PATTERNS OF INFORMATION ACQUISITION IN NEW PRODUCT PURCHASES [J].

BERNING, CAK ;

JACOBY, J .

JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) :18-22

[3]

BUCK M, 1974, THESIS PURDUE U

[4] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD [J].

JACOBY, J ;

SPELLER, DE ;

KOHN, CA .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) :63-69

[5] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD - REPLICATION AND EXTENSION [J].

JACOBY, J ;

SPELLER, DE ;

BERNING, CK .

JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) :33-42

[6]

JACOBY J, TO BE PUBLISHED

[7]

JACOBY J, 1974, 144 PURD PAP CONS PS

[8]

JACOBY J, 1974, 145 PURD PAP CONS PS

[9]

Jacoby J., 1974, ADVERTISING PUBLIC I, P101

[10]

JACOBY J, IN PRESS

← 1 2 →