TOWARD UNDERSTANDING THE ATTRACTION EFFECT - THE IMPLICATIONS OF PRODUCT STIMULUS MEANINGFULNESS AND FAMILIARITY

被引：183

作者：

RATNESHWAR, S

SHOCKER, AD

STEWART, DW

机构：

[1] UNIV WASHINGTON,MKT,SEATTLE,WA 98195

[2] UNIV SO CALIF,MKT,LOS ANGELES,CA 90007

来源：

关键词：

D O I：

10.1086/209085

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：520 / 533

页数：14

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