TOWARD UNDERSTANDING THE ATTRACTION EFFECT - THE IMPLICATIONS OF PRODUCT STIMULUS MEANINGFULNESS AND FAMILIARITY

被引：183

作者：

RATNESHWAR, S

SHOCKER, AD

STEWART, DW

机构：

[1] UNIV WASHINGTON,MKT,SEATTLE,WA 98195

[2] UNIV SO CALIF,MKT,LOS ANGELES,CA 90007

来源：

JOURNAL OF CONSUMER RESEARCH | 1987年 / 13卷 / 04期

关键词：

D O I：

10.1086/209085

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：520 / 533

页数：14

相关论文

共 35 条

[11] ADVERTISING EFFECTS ON ATTRIBUTES RECALLED AND CRITERIA USED FOR BRAND EVALUATIONS
GARDNER, MP
[J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (03) : 310 - 318
[12] ANALYSIS OF QUALITATIVE DATA IN MARKETING-RESEARCH
GREEN, PE
CARMONE, FJ
WACHSPRESS, DP
[J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) : 52 - 59
[13] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK
GREEN, PE
SRINIVASAN, V
[J]. JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) : 103 - 123
[14] HAGERTY M, 1983, RES MARKETING RES AN, V6, P99
[15] HELSON H, 1964, ADAPTATION LEVEL THE
[16] ADDING ASYMMETRICALLY DOMINATED ALTERNATIVES - VIOLATIONS OF REGULARITY AND THE SIMILARITY HYPOTHESIS
HUBER, J
PAYNE, JW
PUTO, C
[J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (01) : 90 - 98
[17] MARKET BOUNDARIES AND PRODUCT CHOICE - ILLUSTRATING ATTRACTION AND SUBSTITUTION EFFECTS
HUBER, J
PUTO, C
[J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) : 31 - 44
[18] HUTCHINSON JW, 1983, ADV CONSUM RES, V10, P305
[19] Jacoby L.L., 1979, LEVELS PROCESSING HU, P1
[20] Luce R. D, 1959, INDIVIDUAL CHOICE BE

← 1 2 3 4 →