MODELING NEW PRODUCT SCREENING DECISIONS

被引：13

作者：

BAKER, KG

ALBAUM, GS

机构：

[1] UNIV OREGON, MKT, EUGENE, OR 97403 USA

[2] UNIV TEXAS, IC2 INST, AUSTIN, TX 78712 USA

来源：

关键词：

D O I：

10.1111/1540-5885.310032

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / 39

页数：8

共 40 条

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[3]

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[4]

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[5]

BUGGIE FD, 1981, NEW PRODUCT DEV STRA, P125

[6]

COOMBS CH, 1955, U MICHIGAN RES B, V38

[7] CRITERIA FOR SCREENING NEW INDUSTRIAL-PRODUCTS [J].

COOPER, RG ;

DEBRENTANI, U .

[8] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J].

COOPER, RG .

COOPER, RG .

[10] NEW PRODUCT FAILURE RATES - FACTS AND FALLACIES [J].

CRAWFORD, CM .

RESEARCH MANAGEMENT, 1979, 22 (05) :9-13