THE CONSTRUCTION OF RATIONAL CONSUMPTION IN WHICH MAGAZINE - THE MORE BLOBS THE BETTER

被引：20

作者：

ALDRIDGE, A

机构：

[1] University of Nottingham

来源：

SOCIOLOGY-THE JOURNAL OF THE BRITISH SOCIOLOGICAL ASSOCIATION | 1994年 / 28卷 / 04期

关键词：

CONSUMERISM; LIFE-STYLE; RATIONALITY; EXPERT SYSTEMS; STRUCTURATION THEORY; POSTMODERNISM;

D O I：

10.1177/0038038594028004006

中图分类号：

C91 [社会学];

学科分类号：

030301 ; 1204 ;

摘要：

Published by the Consumers' Association and launched in 1957, Which? magazine aims to offer impartial, independent and scientifically-grounded factual information in order to promote rational choice in consumption. In this article, Which? is analysed as a lifestyle guide in which rational consumption and the rational consumer are socially constructed. Which! repudiates the irrationalist anti-Enlightenment thrust of postmodernism: it concentrates on use-value; brackets ethical and aesthetic considerations; treats consumption as a serious matter to be approached with self-discipline; searches for the reality underlying appearances; and promotes confidence in independent, rationally organised expert systems.

引用

页码：899 / 912

页数：14