IMPLICATIONS OF SALESFORCE PRODUCTIVITY HETEROGENEITY AND DEMOTIVATION - A NAVY RECRUITER CASE-STUDY

被引:12
作者
CARROLL, VP
LEE, HL
RAO, AG
机构
[1] STANFORD UNIV,DEPT IND ENGN & ENGN MANAGEMENT,STANFORD,CA 94305
[2] NYU,GRAD SCH BUSINESS ADM,NEW YORK,NY 10006
[3] INDIAN INST MANAGEMENT,BANGALORE,INDIA
关键词
D O I
10.1287/mnsc.32.11.1371
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:1371 / 1388
页数:18
相关论文
共 19 条
[1]  
Carroll Vincent, 1985, MARKET SCI, V4, P352
[2]  
CARROLL VP, 1982, WHARTON APPLIED RES, V3
[3]   PERSONAL CHARACTERISTICS OF SALESPEOPLE AND THE ATTRACTIVENESS OF ALTERNATIVE REWARDS [J].
CHURCHILL, GA ;
FORD, NM ;
WALKER, OC .
JOURNAL OF BUSINESS RESEARCH, 1979, 7 (01) :25-50
[4]  
CONOVER WJ, 1971, PRACTICAL NONPARAMET, pCH6
[5]  
FERNANDEZ R, 1979, N1297MRAL RAND CORP
[6]   RECRUITERS, ADVERTISING, AND NAVY ENLISTMENTS [J].
GOLDBERG, L .
NAVAL RESEARCH LOGISTICS, 1982, 29 (02) :385-398
[7]  
GOODSTADT BE, 1983, P JOINT SERVICE WORK, P64
[8]   AN ECONOMETRIC STUDY OF RECRUITMENT MARKETING IN THE UNITED-STATES-NAVY [J].
HANSSENS, DM ;
LEVIEN, HA .
MANAGEMENT SCIENCE, 1983, 29 (10) :1167-1184
[9]   SALESMANS CAREER CYCLE [J].
JOLSON, MA .
JOURNAL OF MARKETING, 1974, 38 (03) :39-46