ANALYZING MARKETING-RESEARCH DATA WITH INCOMPLETE INFORMATION ON THE DEPENDENT VARIABLE

被引：50

作者：

MALHOTRA, NK

机构：

来源：

关键词：

D O I：

10.2307/3151755

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：74 / 84

页数：11

共 63 条

AKAAH, IP ;

KORGAONKAR, PK .

[2] ESTIMATION OF A SIMULTANEOUS-EQUATION TOBIT MODEL [J].

AMEMIYA, T .

[3]

AMEMIYA T, 1975, ANN ECON SOC MEAS, V4, P363

[4] REGRESSION-ANALYSIS WHEN DEPENDENT VARIABLE IS TRUNCATED NORMAL [J].

AMEMIYA, T .

[5]

Anderson A. B., 1983, HDB SURVEY RES, P415

[6]

BOYLES RA, 1983, J ROY STAT SOC B MET, V45, P47

[7]

CARMONE FJ, 1981, J MARKETING RES, V17, P87

[8] A MODEL OF MARKETING MIX, BRAND SWITCHING, AND COMPETITION [J].

CARPENTER, GS ;

LEHMANN, DR .

CARTER, WH ;

MYERS, RH .

[10]

CHOW WK, 1979, AM STATISTICAL ASS P, P417