CHOICES FROM SETS INCLUDING REMEMBERED BRANDS - USE OF RECALLED ATTRIBUTES AND PRIOR OVERALL EVALUATIONS

被引：302

作者：

LYNCH, JG

MARMORSTEIN, H

WEIGOLD, MF

机构：

[1] UNIV FLORIDA, COLL BUSINESS ADM, GAINESVILLE, FL 32611 USA

[2] UNIV FLORIDA, SCH BUSINESS ADM, CORAL GABLES, FL 33124 USA

[3] UNIV FLORIDA, COLL LIBERAL ARTS & SCI, DEPT PSYCHOL, GAINESVILLE, FL 32611 USA

[4] UNIV N CAROLINA, CHAPEL HILL, NC 27514 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 15卷 / 02期

关键词：

D O I：

10.1086/209155

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：169 / 184

页数：16

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