DETECTING AND EXPLAINING THE SLEEPER EFFECT

被引：39

作者：

HANNAH, DB ^{[1
]}

STERNTHAL, B ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60201

来源：

JOURNAL OF CONSUMER RESEARCH | 1984年 / 11卷 / 02期

关键词：

D O I：

10.1086/209000

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：632 / 642

页数：11

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